Advancing corporate goals with incisive storytelling.
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TESTIMONIALS
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Dayna has that rare blend of technical mastery, conceptual competence, and ability to relate to and communicate with non-technical executives. She moves with speed, confidence, and clarity of intent.
ROBERT WYNN, President, Akamai
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The coolest thing about Dayna is that she is a storyteller. That’s a popular term these days, but Dayna is the real deal. Her content is effective because she takes the time to understand what is important to her audience. Then she puts all the jargon on a shelf and tells a compelling story about how technology can transform businesses.
TYLER MERRITT, VP, Solutions & Sales, UneeQ
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Dayna created one of the most effective content marketing programs I've ever seen, from scratch, for Aeris Communications. I was on the receiving end of her team's multiple campaigns, and personally witnessed... the positive effect these messages had on my colleagues.
LAURIE LAMBERTH, Former columnist, Connected World Magazine
CONTENT SHOWCASE: INFOGRAPHICS
RETAIL
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Created concept, identified key messages, wrote text, and collaborated with graphic designer for retail marketers.
QUICK SERVICE RESTAURANTS
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Identified concept, based on Diner Dash game. Wrote content and collaborated with designer on layout.
FINANCIAL SERVICES
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Created concept based on the game of Life. Identified key milestones and wrote content for FinTech executives.
ABOUT ME
My professional story begins in Madison, Wisconsin where I was a producer for Wisconsin Public Television and radio talk show host on WTSO. It was here that I learned to tell stories that touched lives. I took those skills to Silicon Valley where writers were needed to clarify and compel the sale of complex technology solutions.
I learned a few lessons over the years: Don’t bury the lede! Meet your audiences where they are. Know the competition as well
as you know yourself. Ask good questions to create great content. Know when to stop talking.
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My superpower is distilling complex information into clear and compelling content.
As a lifelong learner that likes a challenge, I have written and delivered memorable long and short-form content for every communication medium, from journalism and marketing communications to demand generation and internal communications.
Along the way, I became expert in matching content and delivery method with audiences, while building enduring personal and professional relationships around the world.
Please check out my writing samples in the blog to learn how my content clarifies, entertains, and occasionally even amuses, but most importantly, SELLS.
CONTACT
Please contact me to discuss your B2B writing and content strategy needs.
Tel: +1 (415) 215-2871 | verstegendayna@gmail.com
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